TRACE

If someone is seriously hurt in connection with an alcohol-related incident, TABC peace officers will assist law enforcement agencies in tracing the source of the alcohol.

Examples of these incidents include DWI crashes resulting in death or serious bodily injury, aggravated assaults and sexual assaults involving overserved customers at TABC-licensed locations.

We encourage our law enforcement and first responder partners from around the state to contact our regional TABC agents or the TRACE hotline about alcohol-related emergencies resulting in serious bodily injury.

Because the hotline is for law enforcement only, email trace@tabc.texas.gov for more information.

The Texas Alcoholic Beverage Commission and Texas Department of Transportation have partnered on a public awareness campaign to prevent impaired driving and promote legal, safe, and responsible alcohol service. Share the videos below to help protect Texans. One set of videos focuses on families that have lived through tragedy related to impaired driving. The second series shows law enforcement how partnering with TABC and the TRACE unit can help them with alcohol-related cases.

Hear stories of Texas families who have experienced loss related to impaired driving. By sharing these stories, they aim to prevent future tragedies.

Suggested Social Media Posts (View)

Full Videos:

• Living With the Pain: How Impaired Driving Changes Families Forever
• Never Coming Home: How Impaired Driving Changes Families Forever

Social Media Video Clips:

• Protect Texans. Sell and Serve Responsibly.
• The Day That Changed Crystena’s Life
• Donna Recalls the Final Conversation
• The Phone Call No One Should Get
• Crystena Recalls Arriving to Tragedy
• Crystena Will Never See Her Daughter Again
• The Moment Donna’s World Ended
• Help Us Prevent Another Tragedy

Hear stories of Texas law enforcement and prosecutors who have worked with TABC and the TRACE unit to investigate alcohol-related emergencies resulting in serious bodily injury or death.

If you are a member of a law enforcement agency that wants to work with TABC’s TRACE unit, email trace@tabc.texas.gov.

Suggested Social Media Posts (View)

Full Video: How TABC’s TRACE Unit Protects Texans and Supports Law Enforcement

Social Media Video Clips:

• What Is the TRACE Program?
• How TABC’s TRACE Unit Works With Law Enforcement
• TABC’s TRACE Unit Assists With Impaired Driving Investigations
• TABC’s Partnerships to Prevent Impaired Driving
• Partner With Us To End the Streak
• Sell and Serve Alcohol Responsibly

TABC agents can provide training for your department. Contact us at trace@tabc.texas.gov.

You can also find TRACE materials on the TABC Prevention site.