INDUSTRY NOTICE: Sept. 1 deadline for in-state brewers and brewpubs to register malt beverages with TTB COLA and alcohol content

To: Holders of a Brewer’s License (BW) or Brewpub License (BP) 

Starting Sept. 1, 2023, in-state brewers and brewpubs must ensure that the alcohol by volume (ABV) is displayed on all malt beverage products that were registered before Sept. 1, 2021, and are still being sold in the stream of distribution. 

Each product must also have an approved Certificate of Label Approval (COLA) from the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) on file with TABC. 

If the malt beverage products that need to be updated have no TTB COLA on file with TABC:

• Update the labels to display the ABV.
• Acquire a TTB COLA for each product.
• Submit a new product registration application through the Alcohol Industry Management System (AIMS). You must submit a separate application for each product.

For malt beverage products that do have a TTB COLA on file with TABC, brewers only need to ensure that their labels display the ABV starting Sept. 1, 2023.

For questions, please reach out to TABC Product Registration at product.registration@tabc.texas.gov or 512-206-3410.

To learn more about these requirements, please see TABC Rule Section 45.11 and Section 45.41.