TABC’s Website Redesign Takes Home Gold Award

The Texas Alcoholic Beverage Commission has won a Gold Award for its recent website redesign in the 15th Annual AVA Digital Awards, an international competition sponsored and judged by the Association of Marketing and Communication Professionals.

TABC launched the redesigned website on Sept. 1, 2020, with the goal of making it easier for anyone to do their business with TABC any time and from any place.

Staff from across TABC collaborated with the consulting firm Deloitte to redesign, rewrite and launch the site within one year. The project was driven forward by the needs of industry, the public and other common users of the website, which resulted in improved navigation and language with many audiences in mind.

The AVA Digital Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media in digital communications. Work ranges from audio and video productions — to websites and social media sites that present interactive components such as video, animation, blogs and podcasts — to other forms of user-generated digital communication.