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Many malt beverages on the market today don't look like traditional beer or malt liquor products. The cans and bottles are similar to non-alcoholic containers, and the difference may go unnoticed.
Retailers, parents and teachers should be aware that many alcoholic beverages don't appear to be alcoholic, and it's worth taking a second look. All alcoholic beverages are required to state the alcohol content on the label.
TABC promotes safe and responsible practices related to alcoholic beverages by raising awareness. Retailers have a responsibility to check the label and check the ID.